Plan Your Day

9in|9out Madison

  • Register for BeHerVillage

    Before you arrive or when you check-in, your BeHerVillage account is the perfect way to build your birth and postpartum team as you experience 9in|9out.

  • Preview Premium Giveaways

    Check out the amazing packages offered & enter to win!

  • Target Your Timing

    Review the schedule of educational sessions.

    Time your visit based on your interests.

  • Meet Community Experts

    Welcome to 9in|9out!

    Meet the local experts who can help you thrive through pregnancy, birth, and postpartum.

    Take your swag. Enter for Giveaways. Save your favorites to your BeHerVillage registry.

Enter to Win a Giveaway!

  • You’ll get a set of raffle tickets when you check in at 9in|9out.

    Stop by our Giveaway table to check out the options and put your ticket in the boxes you’re interested in.

  • Nope! We’ll draw winners towards the end of the event and contact you via the info on your raffle ticket.

  • Depending on the item you’ve won, we’ll either share the info for you to redeem your prize online, or ask where you’d like it sent.

How Giveaways Work

Premium Giveaways for VIP Ticket Holders

  • Maternity or Newborn portrait session, 10 images included from Sarah Larson Photography.

    Up to 1 hour session

    $800 Value!

  • Be confidently prepared for delivery with this set of services + goodies from Align Doulas!

    $260 Value!

  • $169 value from Latched Lake Country! Get the lactation support you need from wherever you are.

  • Complimentary Chiropractic consult from 360 Wellness

    $339 Value!

    https://www.360wellnesswi.com/

  • Overwhelmed with what to put on your registry? Save time & ease your mind with this $129 value package from Popins.

    https://www.popinsfam.com/

  • Win $150 towards services with Wisco Lactation!

  • Complimentary Softwave Stem Cell Therapy Consultation.

    https://www.360wellnesswi.com/softwave-lp/

    $179 Value from 360 Wellness

Amazing Options for all Ticket Holders

  • $149 value from Sound Sleepers by Natalie Fay.

    First 25 ticket buyers automatically entered to win!

  • 2 winners can win a free new patient appointment from Harvest Chiropractic ($100 value)!

    Includes a thorough consult, posture analysis, chiropractic exam, motion-study X-rays, and a report of findings!

  • Hit the Yum Button with $200 to use on Dane County's farm-to-home meal kits from Isthmus Eats.

  • 2 winners will receive $25 gift certifcate to use at the Just Between Friends Spring Sale!

  • Take some time for yourself with a bundle of resources from Kind Therapy!

    $85 Value

  • Enjoy an easy answer to “what’s for dinner” with this $50 gift certificate from Pasture & Plenty

  • This giveaway winner will eat well with a 1-year membership to Thrive Market!

    $60 value, valid for first-time users

    https://thrivemarket.com/

Learn Live from the Experts

These fantastic sessions are available to all 9in|9out attendees at no additional charge!

  • A discussion about what happens when your labor & delivery doesn't go according to your birth plan, and what to expect in urgent situations, with Dr. Jill Masana & Dr. Amanda Schwartz of Associated Physicians.

    Complete with mock contractions for the non-pregnant patient to experience!

  • This breastfeeding session will be anything but basic! Meet with Jackie from Latched Lake Country for a comprehensive overview of breastfeeding a newborn, to ensure your feeding journey is off to a great start.

  • Planning and preparation can help parents address their mental health more quickly when they begin to struggle, improving long-term outcomes for the parent and their child.

    Join this discussion with our non-profit partner, Moms Mental Health Initiative!

  • Join Andrea Andree to discuss common mindset traps that make it hard to be present & practice ways to be more present with your baby.

  • Roots 4 Change is the first Latina/indigenous immigrant Doula, Community health worker coop in WIsconsin.

    Come discuss how a doula accompanies families in their journey of becoming parents, by offering emotional & physical support, as well as community resources, bridging across culture and language.

  • Transform your perinatal experience with the power of therapeutic touch! Join Nicole Budeau, owner of A Healer’s Hand + The Nest, as she demonstrates massage techniques and provides hands-on guidance in actively engaging and empowering birth partners and couples during pregnancy & postpartum recovery.

  • Join La Leche League for a Q&A session for pregnant & currently breastfeeding parents.

Birth Track

  • Led by accredited Kindermusik educator, Angie Richter, learn simple ways to engage with your baby with your voice, your touch, and movement. Music allows you to connect and bond with your babies by supporting their growth and development. This demo will be interactive, so plan to sing, dance, and play.

  • Favorite family-friendly activities, festivals, hidden spots in Madison; how to plan activities and outings to leave you energized; combatting assumptions about dads "dad duty", "daddy daycare" and other perceptions for non-birth parents.

    Hosted by Aaron Seligman, MacaroniKID

  • Learn about the benefits of babywearing, basic safety, and discover popular carriers for the newborn stage, with Leslie Cao, LC Babywearing.

  • Join Dr.Marcia Schaefer, owner of Meraki Collective for an insightful discussion on optimizing fertility, uncovering the complexities of male fertility challenges, and exploring the transformative effects of epigenetic preconception work, which has positively impacted 175 babies and families in our community. Whether you're planning to expand your family or facing infertility, this talk is an invaluable resource you won't want to miss.

  • Join Amber Edwards, Mutual of Omaha, to discuss financial planning and utilizing insurance to both protect and accumulate your financial future.

  • Join Align Doulas to discuss how doulas support the whole birth team - from partners and family/friends to medical staff and providers

Partner/Community Track

Who to meet

April 14

  • At 360 Wellness Chiropractic and Physical Therapy, we understand that the journey to parenthood is a transformative experience that requires specialized care and support. That's why we're dedicated to providing comprehensive perinatal wellness services, including chiropractic care, physical therapy, and innovative Softwave stem cell therapy, to help expectant and new parents navigate this exciting chapter of their lives with confidence and comfort.

  • A Healer's Hand + The Nest (AHH) is an award-winning, Madison-based specialty spa dedicated to improving the standard of prenatal and postpartum care. We specialize in perinatal massage therapy and education, including prenatal and postpartum massage, infant and couples massage instruction workshops, and natural labor preparation and stimulation, as well as advanced aesthetics and physical therapy services. Together, these comprehensive service offerings cultivate a safe and nurturing healing environment that supports individuals and families in a pain-free perinatal experience and rewarding parenthood journey.

  • We are a pediatric and prenatal neurologically-based chiropractic office. We are Webster certified, which is a technique specifically used for pregnant moms.

  • Align Doula Services is a doula group in Madison, Wisconsin where you will find expert, balanced, tailored support that truly aligns with you. Available services include virtual classes on childbirth, breastfeeding and newborn care, placenta encapsulation, lactation counseling, top-notch birth doula support during pregnancy, birth, and beyond, and postpartum doula care to help your family welcome your new addition(s). We strive to make it a seamless, easy process for you to find the perfect support team. You send us one request, and we will put you in touch with any doulas who align with your needs. From there, the choice is yours.

  • I am a full-service luxury photographer who specializes in maternity, newborn, milestone and family sessions. My goal is to create a stress-free portrait experiences for my families. Therefore, my sessions include client wardrobe for mothers and small children, on-site professional makeup for mothers, reveal & ordering appointments and lastly artwork installation.

    I aim to eliminate the worry and stress associated with family portraits. My professional hair and makeup services make your day worry-free by offering a client wardrobe tailored to mothers and small children. After your session is complete, I then custom design the gallery wall of family’s dreams and have their pieces custom framed. I also custom design heirloom quality photo albums which are handmade using the very best materials.

    I help preserve family's most precious memories, never having to worry about the decade’s worth of photography sessions sitting unprinted and accumulating on the cloud or hard drive for the rest of eternity. I instead ensure that family’s memories turn into tangible artwork pieces to admire for a lifetime.

  • Our independent clinic is unique! We offer several services under one roof! With OB/GYN, pediatrics, dedicated lactation support, behavioral health, physical therapy, laboratory, nutrition counseling, radiology, and so much more, we offer what new and expecting parents find important. Our clinic uses state-of-the-art technology, and we pride ourselves on providing care that is high-quality, inclusive, judgment-free, and driven by our patients.

  • BeHerVillage is a gift registry for support, not stuff. New parents can add the care they need like doulas, lactation care and in-home help to their registry, and their friends and family send funds for support as baby shower gifts.

    It’s free for parents to use and it’s super easy. Find and fund your village on BeHerVillage.com

  • Casa de Corazón® is a Spanish immersion early learning program committed to providing socially responsible education to our children in a healthy, compassionate, intercultural environment.

  • Amber Evenson is a pediatric sleep consultant based in Madison, Wisconsin. She holds a PhD in child development from the Erikson Institute and supports sleep for families locally and nationwide. Amber works with expectant parents through school-aged children, empowering families to navigate their current and future sleep challenges. Her primary approach to support is virtual, and she offers a variety of consultation options to help families reach the specific sleep goals for their household. Packages include assessment & sleep/feed data review, a customized and comprehensive plan, and email and phone support. Amber is also available for in-person and virtual lectures and sleep talks.

  • Forward Fertility is Wisconsin's Surrogacy and Egg Donor Expert. We connect people who want to help families form by being a gestational carrier or an egg donor. We guide them, along with the parents-to-be from the application process to post-partum. Forward Fertility provides individual expertise and guidance to Parents-to-be, Egg Donors, and Gestational Carriers as they navigate the process. We also offer remote monitoring for patients in Southwestern Wisconsin who need IVF ultrasounds and blood work for their egg retrievals and embryo transfers.

  • Frost Organizing provides professional home organizing and styling services, and is committed to helping busy moms create more peace at home so they can spend time where it truly matters most. Whether it is preparing your baby's nursery, organizing a playroom, or setting up functional systems for your family, Frost Organizing is sure to provide solutions for any space that is causing you stress.

  • We are a neurologically-based Chiropractic office focusing on care for the entire family, including prenatal and postnatal care for moms and children. We know that families under Chiropractic care are healthier than those who aren't, and our mission is to serve and help as many families as we can to better health!

  • At HEART Counseling we are mental health therapists who see kids (age 8+), teens, and adults. From anxiety and depression symptoms to experiencing traumatic events, we are honored to walk alongside you to heal. We particularly love working with parents - whether you are trying to become a parent, are pregnant, are a new parent, or are adding to your family, we can help with the transition. As trauma specialists we also work with parents with postpartum depression and anxiety symptoms or who experienced a traumatic pregnancy or birth. We would love to support you and your family's mental health in your parenting journey. Reach out to us today to learn more about individual therapy or couple's counseling via telehealth or in-person on the west side of Madison.

  • My approach to family photography is very relaxed so it's perfect for families with babies and young children. I don't want photos to be a stressful event for anyone. My goal is always to have a great time together and to focus on the love and connection between family members!

  • Kind Therapy is a compassionate mental health practice dedicated to providing support and guidance to individuals and partners during the transformative journey of pregnancy and the postpartum period. We create a safe and nurturing space where clients can explore their emotions, navigate challenges, and cultivate resilience as they transition into parenthood.

    Whether you're experiencing anxiety, depression, relationship difficulties, or simply adjusting to the demands of parenthood, we're here to help you navigate this journey with compassion and support. Our services include individual therapy and couple’s therapy, aimed at promoting emotional well-being and strengthening relationships during this pivotal time. We offer evidence-based therapeutic approaches in our client work. We also offer Gottman’s Bringing Baby Home workshops for couples.

  • LLL is a non-profit/volunteer organization - Mission statement: La Leche League USA helps parents, families, and communities to breastfeed, chestfeed, and human milk feed their babies through parent-to-parent support. LLL USA encourages, informs, educates, supports, and promotes the use of human milk and the intimate relationship and development that comes from nursing a child for as long as mutually desired.

  • Lactation Consultant & Babywearing Educator

  • Leslie Cao is a Center for Babywearing Studies certified babywearing educator/consultant and the owner of LC Babywearing. Services offered include in-home, 1-1 babywearing consultations and classes coming later this year! With over 12 years of babywearing experience, Leslie supports and empowers parents and caregivers by teaching them to wear their baby comfortably and safely in their favorite baby carrier.

  • Madison Children’s Museum bursts with chances to play and learn: to stretch bodies and minds, experiment, and solve problems, We take play seriously by engaging, challenging, and inspiring every visitor who comes through the Madison Children’s Museum doors. The dedicated staff drives our mission by creating custom-crafted, award winning exhibits; providing programming that brings all ages together; and focusing on sustainability. And, because we know how important play is to everyone, we’re committed to assistance programs that allow all children to enjoy our learning playground.

    MCM offers a free First-Time Parent Membership for a family's first child, plus two caregivers, which is good until the child turns 18 months old. It's never too early to start experiencing hands-on play, or just observing to start.

  • The Madison Doula Collective consists of Madison, Wisconsin-area doulas who have come together to support one another so as to better support our clients. The folks in the Madison Doula Collective offer many different services to expectant parents and families in the Madison area including birth & postpartum doula services, group prenatals, miscarriage & abortion support, childbirth education, lactation support, placenta preparation, bodywork, parent baby groups, and more!

  • Perinatal Services - OB GYN

  • MatriTerra

    Nourish.Rejuvenate.Thrive

    Lynsey Genevieve is the creator & co-founder of Hearth+Manna Holistic Wellness Collective. She is the owner of MatriTerra (formerly Sunrise Doula), offering a weaving of ancient holistic wisdom with our modern times. She offers a wide variety of services to nourish, rejuvenate and help you thrive!

    Lynsey offers everything from fertility, prenatal & postpartum massage & doula support, abdominal massage therapy, holistic womb care, and nutritional & herbal consults, to infant massage education, breastfeeding support, Ayurvedic specialties, workshops and retreats.

    As a mother of five, Lynsey knows how difficult postpartum time can be without enough support and the blessing and transformative experience of having adequate postpartum care. She is deeply passionate about offering Ayurvedic and other Traditional Postpartum Care services, both in-home and at her studio in Waunakee.

    Lynsey is Dane County's first and only Ayurvedic Postpartum Doula & Breastfeeding Coach. With nearly 20 years of experience as a birth + postpartum doula and massage therapist, she offers beautifully curated postpartum packages for the first 42 days and beyond. Her practice is an offering of her heart and hands, a true labor of love!! Visit www.matriterra.com to book a service or learn more!

  • Our Holistic Wellness Collective joins your journey to live a more fulfilling and authentic life by enhancing the optimal expression of health so that you can live to your full potential, while leaving an incredible legacy. From epigenetic preconception and fertility work, so you can create your ideal fertile years, get pregnant when you want, and hold off when you don't, to our birth collective team to support for pregnancy, birth and postpartum, we offer opportunities for families to break generational bonds and step out into the families they've always wanted to be. Life begins here!

  • Moms Mental Health Initiative is a nonprofit organization dedicated to helping moms navigate perinatal mood and anxiety disorders by sharing information, connecting them to resources and providing peer-driven support. We support birthing people from the moment they decide to become parents through about two years postpartum by helping them find evidence-based treatment options and offering support from those who understand what they're navigating. Learn more: www.momsmentalhealthmke.org

  • Mothers’ Milk Bank of the Western Great Lakes (Milk Bank WGL) is the HMBANA accredited, nonprofit milk bank for Illinois and Wisconsin. Milk Bank WGL collects, pasteurizes and dispenses donor human milk. We provide pasteurized donor human milk to premature and critically ill babies, distribute donor milk to outpatients, and support donor families, including those who are donating after loss. We are a passionate and mission-driven group, dedicated to providing our community with equitable access to donor milk and leading scientific research.

  • Financial planning for your future

  • Local Postpartum doula and lactation counselor

  • Patricia Smith is both an occupational therapy and internationally board certified lactation consultant. She enjoys problem solving through a big lens to come up with solutions to help her clients reach their optimal potential. Nurturing touch therapy provides a variety of services from infant feeding and breast and chest feeding challenges to evaluation and treatment for sensory and developmental concerns. Patricia uses a many therapy based strategies such as oral play therapy, cranial sacral therapy, visceral therapy and lymphatic therapy to help the dyad.

    I also provide therapy for pain in other adults and children.

  • Home Birth Midwifery, Prenatal & Postpartum Midwifery for Hospital Births, At-home IUI

  • At Physicians for Women, our goal is for you to feel confident that you are getting the best care possible and to never be treated as a number in the system. We are an independent medical practice, founded in 2001, that specializes in all aspects of women’s health. We offer Obstetrics and Gynecology (OB/GYN), Midwifery, and Primary Care services to women of all ages and ensure that we stay up to date with the latest research, procedures, and technology. Our clinic focuses on providing individualized women’s healthcare with a patient-centered focus in a friendly and confidential setting. If you are looking for a clinic that can be there for you for all stages of your life from pregnancy to menopause, Physicians for Women- Melius, Schurr & Cardwell is here for you.

  • Playful Acorns emerged from the desire that a Madison mother and children's picture book author had to create meaningful connections between kids, caregivers, nature, and the community. Playful Acorns is partnering with local experts to offer play-based and nature-inspired music, movement, stories, art, and outdoor exploration in the Dane County area. There will also be opportunities for adults to enjoy coffee and chat, co-work, meal plan, and learn about resources geared toward families -- all while their kids (generally ages 5 and under) play and socialize in a safe and fun environment. While we search for a place to put down roots, we'll be collaborating with other organizations and parks to host meetups -- potentially near you! Join us as we gather and grow throughout the changing seasons of our lives!

  • Welcoming a baby is a life changing event.

    While there’s a lot you can’t control as a parent - like your baby's personality or the challenges of IKEA, you CAN influence a lot.

    Like: your parental leave, birth & postpartum plans; and the support you have lined up from family, friends & experts.

    Popins supports your journey into parenthood - at work and at home.

  • Thriving Babies, Empowered Mamas

    Root to Raise provides education, tangible tools, and support to understand what babies need the first year and beyond so you can create the foundation for you & your baby to thrive!

    Development Consults: Troubleshoot and issue or proactively support your baby or toddler to have the best start to life. Boost your confidence as a parent with tools and strategies without waiting months on a waitlist. This is also here to eliminate the “wait and see” method, encourage you to trust your intuition when it comes to raising your child, and gain tools early on.

    Tummy Time Method: Virtual or in-person session to learn how to make the most of tummy time (the most important thing you can “do” with your baby) and help them like it from the very beginning.

    Baby hating tummy time? Concerned they’re not “doing it right?” Book now!

    Book in pregnancy or 4th trimester.

    Babies on Bellies: Early play + parents group for pre-crawling babies

    Learn more about the value of tummy time and early milestones. Explore more ways to play with your baby that supports their development.

    Occupational Therapy: For babies or toddlers that are experiencing delays or behavioral challenges.

  • Roots4Change (Raíces para el Cambio) is the first immigrant marketing cooperative in Dane County focusing on health. We are working to change the maternal and child health landscape to address inequities in perinatal well-being, by empowering families and challenging the system. Roots4Change (R4C) is owned by six independent social enterprises led by Latina and indigenous doulas and community health workers, who walk with families in their journeys of parenting, childbirth, motherhood, womanhood. Our ultimate goal is to develop a community leadership from within

  • Motherhood & Baby Photographer

  • Stork sign rentals for Birth Announcements, Baby Showers or Sip and Sees

  • As Southeastern Wisconsin's premier newborn care agency, we strive to provide families and babies with the best care. Our certified newborn care specialists (also known as night nurses or night nannies), postpartum doulas, and registered nurses are highly trained professionals that specialize in newborn care, preemies, and twins or multiples. They come to your home, day or night, to bring you rest, respite, and peace of mind.

  • SwimWest Swim School is a Year-Round, Child-Friendly Aquatic Safety Program. For over 32 years, SwimWest Swim School has provided baby swim lessons, toddler swim lessons, and teaches all ages at both of our learn-to-swim locations. We are a top-quality, internationally recognized, Learn-to-Swim Program. Our swim lessons build confidence, teach water safety skills, and allow children to build physical, social, and mental benefits for a lifetime of fun.

  • Meagan is a Licensed Massage Therapist, RYT Yoga Alliance certified prenatal yoga instructor and has been in the restaurant industry for 12 years leading up to the Pandemic. Sign up for one of these services to begin cultivating your self care as you move through pregnancy, labor, the birth of your baby and motherhood. A wonderful addition to the birth team.

  • I support moms who feel like they lost themselves in the throes of motherhood. I help them reclaim themselves and their dreams, and develop the tools and mindset to go after them.

  • The Running Doula offers online postpartum run coaching services. With ten years experience in prenatal/postpartum fitness and specialized training in postpartum running, Coach Erin loves to help women return to running after kids. Coaching includes assessing your readiness to run, developing a strength routine and training plan that fits your lifestyle, and weekly touchbases to give you the support you need.

  • The Wonder Studio proudly serves Madison-area families with our research-based Kindermusik classes for children ages 0 - 7 years. With a focus on whole child development and strengthening connections, weekly Kindermusik classes lay the foundation for a love of music and fill everyone's love tank.

  • Parenthood is a rewarding and joyous experience, but it can also be an isolating one. Finding a good network of people who have similar experiences as you is beneficial for your wellbeing both mentally and physically. UnityPoint Health – Meriter offers several classes that enable parents with children 1 years old or younger to connect and share stories and common questions that may come up during your first year of being a parent.

  • At Wisco Lactation we are deeply committed to providing inclusive and comprehensive lactation care to all families that we consult with. We provide unique, evidence-based support to families so that they may make their own informed choices in infant feeding. Our focus is to meet families where they are at and support them in a judgment free way that puts their mental health first. We are in network with most insurance companies and are excited to support you in your infant feeding journey!

Know where to go

Enjoy the amenities

  • Nearby paid parking lots include Lot 80, Lot 17, and Lot 20.

    Lot 17 (Engineering Drive Ramp) has the most spaces available.

  • UW Union South has a number of food for purchase options on the main level, including Prairie Fire Coffee Shop, Ginger Root, Harvest Grain, Cantina, The Sett, Badger Market, and Babcock Ice Cream.

    Water will be available for all event attendees.

  • 9in|9out will be stroller accessible - bring those little ones with you!

  • We recognize everyone’s level of comfort for feeding babies or pumping milk in public spaces is different. We want you to do what works best for you.

    In addition to lactation experts at 9in|9out, there is private Health Room hosted by Associated Physicians - separate from the bathrooms, so that you can pump, feed, or calm your child (or yourself).

  • Changing stations in restrooms are available - do what you need to do!

  • Madison Children’s Museum will be hosting our Kids Corner - stop by and enjoy an event activity with your not-so-tiny ones!